Web Designer & Developer · Shopify Expert

Designing impactful
digital experiences

Crafting premium e-commerce stores, brand identities, and digital strategies for international clients — from boutique brands to household names.

15+ Years Experience
50+ Projects Delivered
10+ Countries Served
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More than just pixels on a screen

With extensive experience across diverse projects for international clients, I've worked for both global brands and boutique agencies.

I specialise in web and mobile design and excel at solving complex technical challenges while delivering end-to-end solutions — from concept and prototyping to usability testing and final delivery.

In today's digital landscape, I focus on creating designs that drive real results — whether it's increasing user engagement, boosting conversions, or enhancing brand visibility. By blending data-driven strategies with creative design, I craft websites that are not only visually compelling but also optimised for performance, usability, and SEO.

Career Highlights

2018 – Present

Lead Designer (Web / UI / UX)

Studio Habgood

2016 – 2022

Digital Designer

Freelance

2017 – 2019

Senior Designer

Andrew Watson Design · Vancouver

2016

UI Designer

DigitasLBi · Honda Europe

2014 – 2016

Senior Designer

SCL Elections · London

Tools & Technologies

Shopify WordPress Figma UI/UX Design HTML/CSS JavaScript Liquid SEO Google Ads Google Analytics Klaviyo Mailchimp CRO Branding Prototyping TikTok Shop

What I do

Web Design & Development

Custom Shopify and WordPress websites built to convert. From bespoke themes to complex e-commerce setups, I deliver polished, performant sites.

  • Shopify
  • WordPress
  • Custom Themes
  • Responsive Design

E-Commerce Strategy

Data-driven e-commerce strategies that turn browsers into buyers. CRO, product page optimisation, and conversion-focused design.

  • CRO
  • E-Commerce
  • Analytics
  • A/B Testing

Branding & Visual Design

Distinctive brand identities that resonate. Logo design, visual systems, and marketing collateral that tell your story with clarity and impact.

  • Brand Identity
  • Logo Design
  • UI/UX
  • Visual Systems

Digital Marketing

Comprehensive digital marketing to grow your online presence. SEO, Google Ads, email campaigns, and social media strategy.

  • SEO
  • Google Ads
  • Email Marketing
  • Social Media

Selected work

Let's work together

Got a project in mind? I'd love to hear about it. Drop me a message and let's create something exceptional.

Location

Bristol, United Kingdom

Available for new projects